Studio Tilt worked closely with the architects and interior designers for AMC’s new office to develop graphics that seamlessly integrate into the architecture of the building. It was particularly important that the spaces celebrate the movie-making industry and reflect the unique brand attributes and innovative products that AMC offers. In addition to overall branding of the space, unique solutions were developed in partnership with the interior design team that created very distinctive points of interest that celebrate the AMC story throughout the building. This included: custom movie inspired graphics, digital media walls that spotlight industry/company news, wall coverings created from old movie posters & a custom silkscreen pattern on the exterior glass that echoes the vertical folds in a movie curtain. Since the movie industry is constantly evolving and the AMC brand will evolve along with it, flexibility was built into the interior design through static displays that are adaptable and graphics that are as timeless as AMC’s brand.
AIGA KC A10 Award, 2013