Southern Methodist University Moody Coliseum

The renovation of Moody Coliseum transformed the dated landmark into a preeminent collegiate sports venue for the SMU basketball and volleyball programs. The design pays homage to Moody’s past through historical artifacts, artwork and 312 historical pictures on display throughout the Coliseum. A system of interchangeable exhibits were designed and installed in a series of concourse alcoves and serve as the building blocks for a tour of SMU athletics as well as campus life, recognizing donors, the current basketball and volleyball teams and the Lettermen’s Hall of Fame. The graphics were designed to appeal multi-generationally and invoke a sense of pride for school, sport and past success. The design allows SMU to swap out imagery with ease over time at a low cost. Studio Tilt coordinated with the architect and MEP engineer to ensure that future technology upgrades can be integrated into the system as desired. In addition, environmental graphics were coordinated with interior finishes in new hospitality amenities, such as club seats, loge boxes, private suites and the Miller Events Center to enhance the game day experience for Mustang fans.

Southern Methodist University (Dallas, TX)